The Ask: Sustain buzz around Footlong Cookie flavor drops, with viral, culture-breaking moments that reposition Subway as a craveable destination.
The Solution: Transform the treat into a fun and easy way to bond with others, turning it into a memorable, social moment.
Art & copy in collaboration with Nan Chen
CASE STUDY VIDEO
PACKAGING
OUT OF HOME
SOCIAL
ACTIVATION: FIRST DAY OF SCHOOL ICE-BREAKER BOOTHS
On the first day of classes, representatives from nearby Subway restaurants will visit select schools and distribute free Footlong Cookies for students to share in pairs, encouraging them to meet new people and answer icebreaker questions.
