The Challenge: Take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun. Make wellness HOT.
The Solution: Wellness and desire speak the same language — flushed skin, a quickened pulse, a body alive with sensation. To feel loved is to feel deeply in tune with yourself, where pleasure and vitality blur into one electric experience.
Art by Samantha Sanders & Copy by Analise Bruno, concept in collaboration with Ayla Truong
OUT OF HOME
SOCIAL
LANDING PAGE
ACTIVATION: THE HEAT OF THE MOMENT
A striking Oura pop-up thermal imaging mirror that turns everyday passersby into participants in their own body story, showing that wellness isn’t abstract — it’s visible, alive, and sexy. Participants will get a sneak peek at one of the many insights into their health that an Oura ring could give them daily, scan the QR code, and have their results sent directly to them.
