The Ask: In a saturated market, an unknown brand with a bold new flavor turns to AdLab to spark trial in college markets, uncover its core audience, and invent a category of its own.
The Solution: Get a taste for the unexpected with Banned Berry – a natural and cultural extension of who you are.
Banned Berry delivers the right blend of taste and mysterious personality that appeals to those who don’t always follow the societal norms of alcohol consumption. Their motto? You don’t need alcohol to be bold. Just be yourself and enjoy Banned Berry in any way you see fit.
Art by Samantha Sanders & Nasan Stewart-Guerra | Copywriting by Ava Green & Valentina Ross | Strategy by Grace Kan & Yoyo Liu | Accounts: James McIntyre & PM: Sophia Okress
LOGO DESIGN + BRAND ASSETS
PACKAGING DESIGN
SOCIAL STILLS
